Los Angeles

I solve problems on both sides of the screen

I'm a content designer who makes complex experiences easier to navigate and builds systems that help product teams create better experiences. Different audiences, same approach: find what's unclear and make it work.

With 5+ years of content design experience across Mint, Credit Karma, and the TurboTax-to-Mint onboarding, I've helped shape award-winning products used by millions. Most recently, I expanded that work into Design Operations, leading programs that strengthened design craft and collaboration. Three Webbys, one Exceptional Impact award, and a healthy respect for a well-run agenda.

Leni above Guanabara Bay in Rio de Janeiro

Work

The right solutions start with the right questions

Sometimes the problem is the language. Sometimes it's the experience surrounding it. And sometimes it's the assumptions that shaped the experience in the first place.

I approach my craft with curiosity, a willingness to challenge those assumptions, and an understanding that good content doesn't happen in isolation.

Here's what that looks like in practice.

Case studies

Content Strategy

Onboarding flow: Bringing Minters to Credit Karma

Mint was going away. We had to walk millions of Minters into a new app while breaking the news that a signature feature wouldn't be there. A content problem with nowhere to hide, and 66% of active Minters carried over.

Credit Karma · Content Designer II · Bottom of funnel Activation funnel

Painted doors test: 8 ways to ask for a bank account

Members had to link a bank account before Credit Karma could show them anything about their money, and most didn't. I wrote 8 value propositions as painted doors to find out which promise actually moved people.

Credit Karma · Senior Content Designer · Bottom of funnel Content Systems

The Mint Content Library

Word choice, email, push, and data guidelines built with 2 other content designers. I owned the data visualization and Insights standards, tested on real users instead of trusting our own ears. Sections were in use before the Library was finished.

Intuit (Mint) · Content Designer Facilitation

The Grow Savings storyboarding series

Content turned into facilitation. This is the work that got me into operations. I ran 5 working sessions that shaped research into an authentic member narrative the whole team could design from, then ran the method again on a different segment.

Credit Karma · Senior Content Designer · Financial Monitoring and Discovery team

Writing samples

UX Writing

More writing

3 A/B tests across the TurboTax-to-Mint handoff—each one a different segment arriving at the same offer. Plus Mint's debt-payoff goal flow, which contributed to a 38% increase in MAU, the first Mintsights year-in-review, and content rules for 3 components in Credit Karma's design system.

Mint + Credit Karma · Selected content work Program

Design Craft

I was handed the idea and delivered on the execution. My first from-scratch program: 4 workshops across 5 sessions, a published method library built by the team who'd teach it, a 2-bet strategy, and a maturity assessment.

Credit Karma · FY25–FY26 · Program owner Operations

Product Summit 2025

98 people, one comms plan in 4 phases. The workshop template outlasted the summit, and the comms plan template became the model my ops team used for the strategy plans that followed. I got everyone to register on time, because I'm not afraid of a follow-up or two.

Credit Karma · Comms owner & elective co-producer Coaching

Design for Delight (D4D)

Intuit's innovation framework, run inside Credit Karma: 6 product teams coached, 30+ Innovation Catalysts in the network, and IC training co-facilitated for 21 participants.

Credit Karma · Program lead & Innovation Catalyst

More systems I've built

The product org chart, built because teams couldn't identify who owned what and leaders couldn't see how teams were staffed—now a direct input to FY26 resourcing, with an operating rhythm that keeps it current.
A Voice of Customer strategy and tracking framework for the Subscriptions team, built because there was no structured way to capture, synthesize, and use customer signals in product and design decisions. My manager approved it, with Product and Design leadership review scheduled when my role ended. I also built the team a standardized design crit operating model.
Accessibility and anti-racist language guidelines, co-authored as a contributor to Intuit's content design guidelines. Still live, and built as a decision framework rather than a word list—a set of questions a writer can actually run when judging whether a term is harmful. Read it

About

I started out teaching

I moved from Texas to Miami with Teach for America and taught 9th grade English, where I learned how to adapt quickly, understand the people in front of me, and figure out what might actually help them. Turns out, that's not so different from understanding a customer and solving their problems.

That's also where I started writing professionally. I'd studied English with a creative writing emphasis at Texas State, so the writing itself wasn't new. I started with part-time copy for a locally owned cosmetics brand alongside teaching, then moved into a full-time SEO writing role, learning to write for wildly different audiences and subject matters.

After 3 years in Miami, I moved to San Diego for an M.A. in Rhetoric and Writing. Partway through the program, I landed a content design role at Intuit working on Mint and spent the next chapter attending school full-time and working full-time simultaneously, which I don't recommend and would absolutely do again.

Mint taught me that most content problems are structure problems in disguise. If the words don't come easy, the idea underneath them probably needs attention.

I kept solving those structure problems in bigger and bigger rooms. Eventually, I ran a storyboarding series for my team so we could figure out the customer problem we were solving together. Later, when the content design team was dissolved and I moved onto a new ops team, the VP of Design told me why he thought I'd fit: I'd turned 12 weeks of ambiguity into something tangible the team could act on.

Since then, I've owned a craft program for a 100-person product org, run Intuit's Design for Delight framework inside Credit Karma, built the org chart the product team opens every day, built a Voice of Customer strategy for a subscriptions launch, and more. I've also picked up 3 Webbys and an Exceptional Impact award along the way.

Two things that aren't on my résumé

I've been writing poetry since I was eight. In 2013, one of my poems made it into Slippery Elm, the University of Findlay's literary journal, online and in print—which meant getting to hold an actual book with my name inside it.

The poem is about wanting to experience all the things and places the world has to offer. You can read it here.

I wrote it before I'd really been anywhere. More than a decade later, I've been to over 20 countries and done a lot of what that young woman was hoping for—plus a fair amount she never even thought of.