Leni Halliburton —design programs & operations

Los Angeles

I solve problems for the teams behind the screens

I find out what's unclear and build the structure to fix it—vocabulary, flows, systems. I've done it for millions of people using award-winning financial apps and for the 100-person product team that builds them.

Most recently Design Operations Manager II at Intuit · Credit Karma, where I owned the Design Craft program. Before that, 5+ years of content design on Mint, TurboTax, and Credit Karma. Three Webbys, one Exceptional Impact award, and a healthy respect for a well-run agenda.

Leni above Guanabara Bay in Rio de Janeiro

The work

Five case studies
Program

Design Craft

I was handed the idea and delivered on the execution. My first from-scratch program: 4 workshops across 5 sessions, a published method library built by the team who'd teach it, a 2-bet strategy, and a maturity assessment.

Credit Karma · FY25–FY26 · Program owner
Facilitation

The Grow Savings storyboarding series

Content turned into facilitation. This is the work that got me into operations. I ran 5 working sessions that shaped research into an authentic member narrative the whole team could design from, then ran the method again on a different segment.

Credit Karma · Senior Content Designer · Financial Monitoring and Discovery team
Operations

Product Summit 2025

98 people, one comms plan in 4 phases. The workshop template outlasted the summit, and the comms plan template became the model my ops team used for the strategy plans that followed. I got everyone to register on time, because I'm not afraid of a follow-up or two.

Credit Karma · Comms owner & elective co-producer
Coaching

Design for Delight (D4D)

Intuit's innovation framework, run inside Credit Karma: 6 product teams coached, 30+ Innovation Catalysts in the network, and IC training co-facilitated for 21 participants.

Credit Karma · Program lead & Innovation Catalyst
Content

Bringing Mint members to Credit Karma

Mint was going away. We had to walk millions of dedicated members into a new app while breaking the news that the signature feature wouldn't be there. This was a content problem with nowhere to hide.

Credit Karma · Content Designer II

Also built

  • The product org chart and the operating rhythm that keeps it current. It solved an org-wide gap where teams couldn't identify owners and leaders couldn't see how teams were staffed, and it became a direct input to FY26 resourcing.
  • A Voice of Customer strategy and tracking framework for the Subscriptions team—a structured approach for capturing, synthesizing, and using customer signals in product and design decisions. My manager approved it, with Product and Design leadership review scheduled when my role ended. I also built the team a standardized design crit operating model.
  • Accessibility and anti-racist language guidelines, co-authored as a contributor to Intuit's content design guidelines. Still live, and built as a decision framework rather than a word list—a set of questions a writer can actually run when judging whether a term is harmful. Read it
  • TurboTax-to-Mint onboarding and the Tax Hub dashboard, including the module that turned a member's refund into four framed financial choices—consent, disclosure, and projection copy written inside Fair Credit Reporting Act constraints.

AboutHow I got here

I started out teaching. I moved from Texas to Miami with Teach for America and taught 9th grade English, where I learned how to adapt quickly, understand the people in front of me, and figure out what might actually help them. Turns out, that's not so different from understanding a customer and solving their problems.

That's also where I started writing professionally. I'd studied English with a creative writing emphasis at Texas State, so the writing itself wasn't new. I started with part-time copy for a locally owned cosmetics brand alongside teaching, then moved into a full-time SEO writing role, learning to write for wildly different audiences and subject matters.

After 3 years in Miami, I moved to San Diego for an M.A. in Rhetoric and Writing. Partway through the program, I landed a content design role at Intuit working on Mint and spent the next chapter attending school full-time and working full-time simultaneously, which I don't recommend and would absolutely do again.

Mint taught me that most content problems are structure problems in disguise. If the words don't come easy, the idea underneath them probably needs attention.

I kept solving those structure problems in bigger and bigger rooms. Eventually, I ran a storyboarding series for my team so we could figure out the customer problem we were solving together. Later, when the content design team was dissolved and I moved onto a new ops team, the VP of Design told me why he thought I'd fit: I'd turned 12 weeks of ambiguity into something tangible the team could act on.

Since then, I've owned a craft program for a 100-person product org, run Intuit's Design for Delight framework inside Credit Karma, built the org chart the product team opens every day, built a Voice of Customer strategy for a subscriptions launch, and more. I've also picked up 3 Webbys and an Exceptional Impact award along the way.

Two things that aren't on my résumé

I've been writing poetry since I was eight. In 2013, one of my poems made it into Slippery Elm, the University of Findlay's literary journal, online and in print—which meant getting to hold an actual book with my name inside it.

The poem is about wanting to experience all the things and places the world has to offer. You can read it here.

I wrote it before I'd really been anywhere. More than a decade later, I've been to over 20 countries and done a lot of what that young woman was hoping for—plus a fair amount she never even thought of.

The photos below are a peek at the follow-through.

Leni in front of the Treasury at Petra
Petra
Leni beside a moai on Rapa Nui
Rapa Nui
Leni on the Bir-Hakeim bridge in Paris
Paris
Leni at the Great Ocean Road in Australia
Great Ocean Road

ContactSay hello

I'm looking for design program and operations work

Especially at companies where design has real influence and someone needs to build the connective tissue that keeps it that way.

caitlhalliburton@gmail.com · LinkedIn · Résumé (PDF)